However, all too often, and increasingly so, quality time with friends and family is an afterthought. The catalytic energy to be a leader in a social group is often sapped by the time you get home from work. There are only so many texts you can send to that close friend where you misinterpret their lack of response as lack of interest before you give up.
Our solution: give everyone in the world a Funcoach, a personal assistant entirely focused on ensuring they make memories with the people they care about. The team's core insight: by separating ideation from planning and minimizing the emotional risk you take when you’re a pro-active planner can achieve efficiencies that result in far more successful group outcomes and far fewer individual micro-embarrassments.
The design of the product is riddled with social insights that the draws from their careers at Reddit, Spotify, Facebook, Raya and Dorsia. As a case study, consider how few people pull the trigger on going to a movie until you send them a seating chart that shows the 2 seats you’ve already selected or how, with couples, there’s often one person who takes the lead for the other.
The Funcoach team believes that nurturing the relationships that are meaningful to you is one, if not the, most important driver of health and happiness.
Before this era of technology, this wouldn’t have been possible, the costs of a part time or full time assistant are too prohibitive. But now, through the combination of a messaging automation and AI tools, a novel social approach to sharing your planned travel and things you enjoy/want to do and a subscription based invite-only curated membership, this is more than possible. In fact, investing in your experiences, and the memory dividends they will yield, has never been more affordable for the user and profitable for the company.
